Our take on an American Icon.


When the S-Style was first released in late 1950’s, it was designed with comfort in mind. The T-Style had already been released and many people complained of the discomfort it presented with its hard round overs and slab body.  Thus, the S-Style with its contours and curves came to the rescue!

Since then, the S-Style has become an American icon.  Possibly one of the most recognizable electric guitar shapes, This legendary guitar style has graced the shoulders of Stevie Ray Vaughn, Jimi Hendrix, Eric Clapton, Jeff Beck and many, many more!


Design yours today — just the way you want it!